Google change favours 'mobile-friendly' web pages

Google have recently announced that on, or around, 21st April 2015 they will be making an update to their ranking algorithm on mobile devices, looking upon 'mobile-friendly' web pages more favourably when providing search results to mobile device users.

What does this mean for me?

If your web pages are not currently optimised for visitors on mobile devices then you will likely see a negative effect for those pages when it comes to search result rankings, with competitor’s 'mobile-friendly' pages gaining a potentially significant benefit.

It is worth also noting that as this update is suggested to be limited to search results on mobile devices, it is believed that search rankings on desktop devices will be unaffected.

What does 'mobile-friendly' mean?

In it's simplest form, 'mobile-friendly' means providing an optimised experience for users on mobile devices, rather than simply displaying the standard 'desktop view' of your web pages which may require users to zoom and scroll.

Are my web pages 'mobile-friendly'?

There are several ways to determine if your web pages are suitable for mobile device users but for the purposes of this impending update, what matters to Google might be the first port of call.

Luckily, Google have released an online test to help website owners discover whether or not their web pages are deemed 'mobile-friendly'.

Simply visit Google's mobile friendly test here and enter your web page URLs to see how Google rates your pages.

My pages aren't 'mobile-friendly'. What can I do?

Mobile device traffic is increasing month on month so if you are looking to continue to obtain mobile visitors via Google search then now may be the right time to ensure that your web pages are well optimised for potential mobile visitors.

At Hallnet we have a lot of experience in this field and can talk you through the options available during a free initial telephone consultation.

We'll recommend what's right for you but there's certainly no obligation for you to make any changes at all. That's entirely up to you and how much you value your current and potential mobile traffic.

Where can I find out more information?

Aside from talking to us at Hallnet, you can find more information via the links below:

Google's page on the topic

An interview with Google's Gary Illyes

Interested in discussing the options?

In the first instance, please contact Simon Wilkes on to arrange your initial telephone consultation.